A Photographer’s Life

MARKETING! (Revisited) | AIAP July 2021 Meeting: Effective Marketing for Architectural Photographers

A candid marketing discussion by some of the AIAP's most successful architectural photographers. Hear what works, what doesn't, and why. AIAP members discuss the most effective marketing mix of social media, direct mail, direct email, and in-person contact. This is a clear, no-nonsense approach to marketing that every professional photographer should hear.

© 2021 The Association of Independent Architectural Photographers (www.aiap.net). All Rights Reserved.

FIGHT IMAGE THEFT! PIXSY Webinar - Take action against copyright infringement of your photographs.

How PIXSY helps find unauthorized usage of your photographs and helps you recover licensing fees or damages for copyright infringement. Presentation by Oana Dospinoiu of PIXSY. PIXSY finds unauthorized usage of your photographs on the internet and then collects licensing fees or takes legal action for damages.

www.pixsy.com

© 2021 The Association of Independent Architectural Photographers™. All Rights Reserved.

IMAGE LICENSING: Profits, Pitfalls, Potential | Licensing Photography | AIAP April 2021 Discussion

Hear professional architectural photographers discuss the often misunderstood practice of image licensing. Members of AIAP openly offer tips and advice for making the highest return on your original photography through creative image licensing techniques.

Learn about standard licensing practices in architectural photography. AIAP Photographers also discuss copyright enforcement.

Find the AIAP online at www.aiap.net © 2021 The Association of Independent Architectural Photographers®, All Rights Reserved.

EFFECTIVE MARKETING & NETWORKING for Architectural Photography | AIAP March 2021 Discussion

Hear professional architecture photographers discuss their most effective marketing and networking techniques. Members of AIAP openly offer tips and advice for social media marketing, direct email marketing, and professional networking. Discussion topics include:

• The do's and don'ts of social media with relation to professional architectural photography.

• Elements of an effective photography website. • How to network locally and nationally with actual photography buyers and decision-makers.

• The elements and strategies of effective email campaigns.

• Successful direct-contact techniques.

• Creating an effective email list. • Physical portfolio formats.

• Virtual and direct client meetings.

• Effective SEO for photography websites.

 

Find the AIAP online at www.aiap.net

© 2021 The Association of Independent Architectural Photographers®, All Rights Reserved.

LINCOLN BARBOUR Interview | Professional Architecture Photographer

A Photographer's Life™ interview with award-winning architecture photographer Lincoln Barbour. Lincoln is an elite architectural photographer based in Portland, Oregon, and a long-time member of The Association of Independent Architectural Photographers™ (AIAP).

In this episode's interview by AIAP director Alan Blakely, Lincoln discusses a wide range of subjects relating to his 20-year career as a commercial photographer, including:

• Lincoln's introduction to architectural photography with his mentor, the late Philip Beaurline, a professional architecture photographer from Charlottesville, Virginia.

• His early days as Philip Beaurline's assistant and his experience with large format film, film processing, film scanning and the finer points of customer service.

• Lincoln's challenges and opportunities as he started his own commercial photography business.

• Lincoln's gradual transition from general commercial photography to a more focused business of photographing architecture and interiors.

• The advantages of his background as a graphic designer, web designer and SEO specialist.

• His approach to equipment choice with regard to cameras and lenses for architecture and interiors.

• His unique and deliberate approach to lighting interiors, including his lighting and grip equipment choices.

• Lincoln's personal photography workflow from capture to delivery, including his use of Canon EOS Utility capture software, Adobe Photoshop Lightroom and Adobe Photoshop .

• Lincoln also discusses his new educational and business-coaching venture known as PhotoAuthentic (www.photoauthentic.com )

• Lincoln discusses and explains his pricing strategy and fee structure for architecture photography.

 

Lincoln's photography can be viewed at his website: www.lincolnbarbour.com.  Visit PhotoAuthentic: www.photoauthentic.com 

 

The Association of Independent Architectural Photographers™ was established in 2001 and is an Internet-based trade association with one primary purpose: To promote the professional success of established independent architectural photographers. Membership in the AIAP is open to full-time professional architectural photographers. You can find the AIAP online at www.aiap.net.

This Podcast is Copyright 2021 The Association of Independent Architectural Photographers™, All Rights Reserved.  This content may not be used either in full or in part without the written consent of the AIAP.

COST & LICENSE SHARING STRATEGIES for Architectural Photography | AIAP February 2021 Discussion

The February 26, 2021 meeting of The Association of Independent Architectural Photographers™. The topic of this discussion is cost and license sharing strategies for architectural photography clients. AIAP members discuss the critical business practices when implementing cost and license sharing, including:

• ASMP best practices white paper regarding cost-sharing.

• Educating clients about the advantages of cost-sharing.

• Strategies for implementing cost and license sharing programs in your own business.

• Exploring the advantages of cost-sharing with clients.

• Managing multi-party licensing scenarios.

• Licensing individual images after a photoshoot.

• Pricing of stock photographs.

• Strategies for growth in expanding usage of cost-sharing among potential clients.

• Managing image licensing.

• Regional differences in pricing models.

• Licensing terms and variables for licensing.

• Pricing models for cost-sharing.

Find the AIAP online at www.aiap.net

© 2021 The Association of Independent Architectural Photographers®, All Rights Reserved.

PROFESSIONAL REAL ESTATE PHOTOGRAPHY | REPAI February 2021 Real Estate Photographers Discussion

Real Estate Photographers of America's inaugural Zoom meeting. Recorded February 19, 2021. Hear REPAI members discuss the important issues facing professional architectural photographers in 2021. Find the REPAI online at www.realestatephotographers.org.

REPAI members discuss a wide range of subjects in this group meeting, including:

• The current state of real estate photography in the United States.

• Indicators of change in the real estate photography marketplace.

• Strategies for creating a competitive advantage based on professionalism and image quality rather than price.

• New, emerging non-traditional markets for real estate photographers.

• Pricing strategies for real estate photographers.

• Value-added propositions for real estate photography businesses.

• Essential website attributes for successful conversions.

• Strategies for growth in the coming year.

• HDR photography

• Adding video as a service.

• Regional differences in real estate photography businesses.

 

© 2021 Real Estate Photographers of America®, All Rights Reserved.

BRIAN DRESSLER Interview | Professional Architecture Photographer | Architectural Photography

A Photographer's Life™ interview with award-winning architecture photographer Brian Dressler. Brian is a veteran photographer based in Columbia, South Carolina, and a long-time member of The Association of Independent Architectural Photographers™ (AIAP).

In this episode's interview by AIAP director Alan Blakely, Brian discusses a wide range of subjects relating to his 42-year career as a professional photographer, including:

• Brian’s education in photography, his mentors and influences, and his advice for starting a photography business.

• Brian’s early photography assignments, including product illustration and corporate photography.

• His introduction to the photography of architecture and interiors.

• The challenges and techniques of shooting architecture on film, lighting for architecture, film processing, and production, and working with large format cameras.

• The hybrid era of using both film and digital formats, including scanning, Photoshop processing, and large format printing.

• The professional transition to digital format, including camera and lens choices and his progression to using Nikon DSLR camera with PC (perspective control) Nikkor lenses. Like all professional architecture photographers, Brian routinely corrects distortion and converging verticals in the camera.

• Techniques for photography of architecture using digital format, including layering, compositing, and HDR. Brian also discloses his technique for his famous city skyline photographs.

• A conversation about lens choices in architecture and interior photography. Brian expresses his preference for longer rather than wider lenses when shooting architectural subjects. Brian and Alan discuss their common philosophy about the aesthetics of lens choices and their effect on the viewer.

• Brian divulges his formula for cost-sharing and licensing among multiple parties. Brian’s simple formula allows an architect, builder, designer, etc., to share costs for photography of a project and obtain a non-transferable license to use the photos as long as they wish.

• Brian is a stickler for licensing his photography and offers some valuable wisdom regarding copyright protection. Brian advocates registering all professional photographs with the United States Copyright office. This allows the photographer to easily recover damages in the event that his photographs are used without licensing or consent.

Brian's photography can be viewed at his website: www.briandressler.com. Brian can also be reached by telephone at (803) 254-7171.

The Association of Independent Architectural Photographers™ was established in 2001 and is an Internet-based trade association with one primary purpose: To promote the professional success of established independent architectural photographers. Membership in the AIAP is open to full-time professional architectural photographers. You can find the AIAP online at www.aiap.net. © 2021 The Association of Independent Architectural Photographers™, All Rights Reserved.

THE STATE OF THE INDUSTRY | Architectural Photography | AIAP January 2021 Photographer's Discussion

The Association of Independent Architectural Photographers' inaugural Zoom meeting. Recorded January 22, 2021. Hear AIAP members discuss the important issues facing professional architectural photographers in 2021. Find the AIAP online at www.aiap.net.

AIAP members discuss the business and professional aspects of architecture, real estate, and aerial photography. Learn their equipment preferences, their marketing strategies, and their own personal formulas for success.

© 2021 The Association of Independent Architectural Photographers®, All Rights Reserved.